2016 Waste Management Phoenix Open
With a frosty start to February in the desert, the TaylorMade Tour truck brought the heat to Phoenix with drawers stocked full of M technology.
After Justin Rose tested and gave his thoughts on M2 early in the week at Torrey Pines, word spread like wildfire around the range and resulted in multiple M2 build requests. In the end, the Tour Truck pumped out over 17 boxes of M2 driver and fairway builds; that's more than 250 clubs in total. M1 still owns the spotlight though, continuing its reign as the #1 driver and fairway model on Tour; competitor product isn't even close.
Here's a look at some of the key changes that took place this week at the 2016 Waste Management Phoenix Open:
Ryan Palmer is known for being reluctant to club changes, gaming a Rocketballz Stage 2 3-wood and R9 5-wood into the 2015 season. We sent him an M2 3-wood last week for testing and he showed up to Phoenix on Monday with it locked and loaded. He said he can flight it like a insanely accurate driver off the tee which is a huge advantage on tighter fairways.
Alex Cejka is another feel player who doesn't like to tinker much. He's kicked off 2016 with an SLDR driver, the third season in a row he's done that. His first M2 experience was this week in Phoenix and had the new big stick in play by Thursday. He called it the first driver he's been able to hit consistent draws with. His first three shots were identical draws on his target line and that was enough to get it on the course. Win win.
KJ Choi switched to M2 literally the next day after finishing second at Farmer's with M1 in the bag. Tour Tech's have noticed some players benefiting from low-back CG to squeeze out a few extra yards and KJ was one of them which made the switch a no-brainer.
Fabian Gomez was one of the biggest AeroBurner fans on Tour and won earlier this year in Hawaii with an AB in the bag. Fabian is a man of few words, but provided the following insights on his switch to M2 -"Bigger sweetspot."
Greg Owen legitimately didn't put M2 in play because of the reasons Ryan Palmer put M2 in play (see above). While M2's performance off the tee is a huge advantage for longer hitters, Greg opted for M1 as he primarily hits his 3-wood into par 5s. The driver-like launch conditions of M2 made it difficult for Owen to hold greens, something M1 fairway let him accomplish with his "slower" swing speed (Palmer is 5th on TOUR in driving distance).
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About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment with industry-leading innovative products like M3 / M4 metalwoods, M3 / M4 irons and TP5/TP5X golf balls. TaylorMade is the #1 Driver in Golf and also a major force on the PGA TOUR with one of the strongest athlete portfolios in golf, that includes world no.1 Dustin Johnson and five of the current Top 15 in the world.